30.000+ products
in a single Shopify Plus webshop

Searching for developers that could build what Mastertools had in mind, they found Code. Richard doesn’t regret the collaboration: “Code has set up our theme, developed the frontend, connected the new tech stack with each other, and built some custom functionality. Before we started we were a bit apprehensive about the impact in terms of SEO, but thanks to some solid preparation, redirecting everything correctly and adding the right metadata straightaway, the impact was minimal. We actually didn’t notice much of a difference.”

The new website has been up and running for a while now, and the results are promising. Richard: “Average order value has gone up by 25% for instance, also because we now apply cross selling.” The results will hopefully get even better when the last hurdle in the project is tackled: replacing one of the tools in the tech stack Mastertools originally selected, because it didn’t deliver.

Want to know more about e-commerce growth? We wrote a blog post with 14 cross-sell and up-sell strategies to improve your AOV.

“We would certainly recommend Code! They do what they say, listen to your wishes, and if we wanted something they did it the way we wanted it done.” He is positive about Shopify as well: “We have no complaints! In Shopify it’s very simple to add a new product for instance, you don’t have to fill out superfluous fields. Quite nice when you have as many products as we do. And the reporting is really powerful. The nice thing about Shopify is also that they’re always working on improving the platform. It’s not cheap, but you get good value for money.”